From 10 to 13 July 2025, Zevaher proudly marked its Asian debut at the Singapore International Jewelry Expo (SIJE) 2025, held at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore. For Zevaher, the occasion represented an important milestone in the house’s international journey, introducing its world of bespoke high jewelry to one of Asia’s most established luxury jewelry platforms.
Zevaher presented a refined expression of its brand philosophy: timeless design, exceptional craftsmanship and a commitment to responsible luxury. Rooted in a family jewelry legacy dating back to 1948, the house brought to Singapore a distinctive perspective shaped by heritage, artistry and contemporary elegance.
A Landmark Presence at SIJE 2025
Zevaher’s participation at SIJE 2025 extended beyond a traditional exhibition presence. The house was the only brand to present an exclusive runway show, underscoring the strength of its creative identity and the impact of its collections.
In addition to its exclusive showcase, Zevaher also participated in the exhibition’s launch runway show as well as the evening runway presentation, giving audiences multiple opportunities to experience the house’s creations in motion and in a more expressive fashion-led setting.
This runway presence allowed Zevaher to present its jewelry not merely as adornment, but as wearable art - designed to command attention while carrying personal meaning and enduring value.
Zulaikha: The Centerpiece of SIJE 2025
At the heart of Zevaher’s presentation was Zulaikha, a remarkable high jewelry creation that emerged as the centerpieces of the SIJE Singapore 2025 edition.
Featured prominently in the exhibition’s promotional material, Zulaikha stood as a defining symbol of Zevaher’s arrival in Asia. Bold, regal and intricately crafted, the piece reflected the house’s signature ability to combine rare gemstones with commanding design language and exceptional artisanal execution.
Centered around a striking natural emerald and framed by a masterful arrangement of diamonds, Zulaikha embodied the essence of Zevaher: rare beauty, meticulous craftsmanship and timeless presence. Its prominence at SIJE reinforced the strength of the house’s design vision and its ability to create pieces with both emotional resonance and exhibition-level distinction.
Zevaher’s debut was also recognized in SIJE’s official post-event review of its landmark 20th-anniversary edition. The organizer named Zevaher’s Asia-Pacific launch among the exhibition’s principal highlights. SIJE 2025 was its largest edition to date, featuring 414 brands from 26 countries and welcoming 18,690 visitors over four days.
An Important Step in Zevaher’s Global Journey
Zevaher’s debut at SIJE 2025 marked more than entry into a new market. It represented the beginning of a new chapter for the house - one that extends its presence from the Middle East to Asia while remaining rooted in the values that have shaped its identity from the start.
With a distinguished exhibition presence, an exclusive runway platform and a centerpiece creation that captured attention at the show, Zevaher’s participation in Singapore reflected both creative confidence and international ambition.
As the house continues to grow across global luxury markets, its purpose remains unchanged: to create timeless high jewelry through unparalleled craftsmanship, meaningful design and responsible sourcing.
Zevaher - Timeless Pieces. Unparalleled Craftsmanship.
