The world calls it engraving.
At Zevaher, we call it Pertas—the ancient art of inscribing soul into metal.
More than a technique, Pertas is a cultural language: a craft carried through time, across empires and dynasties, etched into memory and meaning. It is the quiet dialogue between beauty and permanence. And today, it lives again in Alinet, where this tradition finds new brilliance.
At Zevaher, we call it Pertas—the ancient art of inscribing soul into metal.
More than a technique, Pertas is a cultural language: a craft carried through time, across empires and dynasties, etched into memory and meaning. It is the quiet dialogue between beauty and permanence. And today, it lives again in Alinet, where this tradition finds new brilliance.
The story begins over 5,000 years ago, in the great civilizations of Ancient Egypt and the Indus Valley. These early societies carved their beliefs, status, and cosmology into ornaments. Engravings on rings, seals, and amulets became more than art. They were identity. They were rituals. They were power.
In Persia, Pertas flourished during the Achaemenid and Sassanian eras. Known as Ghalamzani, this art evolved into intricate storytelling etched onto gold, silver, and bronze. Persian artisans brought myth to metal, often carving deeply enough to introduce vibrant Meenakari enamel— transforming jewelry into colorful expressions of divine and royal heritage.
Pertas then wove itself into the sacred traditions of Vedic India, appearing in scriptures, ceremonial talismans, and gemstone carvings. Under the Mauryan Empire, it took on both political and spiritual weight, becoming central to royal seals and sacred adornment—carvings that transcended beauty to carry truth.
During the Mughal Empire, the art reached extraordinary heights. Lapidaries not only engraved metals but went so far as to inscribe names and verses onto diamonds, the hardest material on earth. It was artistry fused with exactitude: a reflection of monarchy, faith, and legacy, captured in a single engraved surface.
Inspired by Eastern mastery, Renaissance Europe rekindled the art. Engraved gemstones, signet rings, and wax seals became cherished symbols of memory, heritage, and power. It became a universal language, carried across borders and adapted by both kings and commoners.
Today, true Pertas is rare—an art form preserved by only a handful of master craftsmen. At Zevaher, we are restoring it with intention and reverence through Alinet: a collection that brings this ancient tradition into the present with elegance, purpose, and poetic restraint.
Each Alinet piece is individually hand-engraved, with motifs inspired by nature’s beauties and bounties: branches, blooms, and organic rhythms that reflect how the natural world shapes imagination and identity. To honor the purity of this craftsmanship and to match the reverence and poetry of every engraved line, we set Alinet only with D and E color, Flawless and Internally Flawless GIA-certified diamonds, graded Excellent in cut, polish, and symmetry. Every Alinet piece is born from meaning and tradition, which is why it becomes more than adornment. It becomes a legacy, engraved in brilliance.
Zevaher Alinet – Legacy, engraved in brilliance.
